Rory McIlroy may have banked a stunning $4.2million Sunday thanks to his thrilling Masters win but when it comes to social media, he’s got nothing on Paige Spiranac.

The freshly-crowned five-time major winner just held off the likes of Justin Rose, Bryson DeChambeau and Scottie Scheffler last week to claim his elusive first Masters title and seal a long-awaited Grand Slam.

And, he also bests his rivals on social media, taking home the title as top Instagram earner.

The 35-year-old, who boasts 3,262,549 followers on the platform, reportedly pockets $8,647 per post, according to data from RotoGrinders.com.

That’s over $1,500 more than closest rival DeChambeau, while Scheffler, despite being world No 1, trails by a staggering $5,000.

Yet, McIlroy still can’t compete with golf social media sensation Spiranac or her mini-me Grace Charis.

Rory McIlroy banked $4.2million thanks to his Masters victory at the weekend

But the Northern Irishman can’t compete with the social media popularity of Paige Spiranac

Spiranac and fellow influencer Grace Charis both earn more per Instagram post than McIlroy

Spiranac may have failed to make it as a professional golfer, but quitting the sport has turned out to be an extremely profitable career move for golf’s glamour girl.

By posting sultry photos in tiny golf outfits or bikinis and doing occasional trick shots, Spiranac has built an extremely successful business model.

She has garnered the most followers in the golfing world with four million, beating even Tiger Woods, who pocketed $10million for finishing top of the PGA Tour’s PIP, a venture designed to reward players with the biggest social media following, last year.

And thanks to her army of followers, the 32-year-old is said to make as much as $10,698 per post. That’s three times more than Justin Rose.

The Englishman finished second to McIlroy at Augusta National Sunday, agonizingly missing out on the Green Jacket in a playoff for the second time in his career.

Yet, the world No 12 has failed to break one million followers on Instagram, sitting fourth behind the trio of big names with 792,620. That means he’s generating just $3,150 from one post.

Meanwhile, former college golfer Paige Spiranac earns more than double what Scottie Scheffler makes per post ($3,707) and triple the average pro golfer’s rate ($3,056).

Spiranac is one of golf’s most divisive figures, but there’s no denying her impact. She has taken social media by storm with her bold fashion choices, often sporting short, form-fitting skirts and plunging necklines.

Whether fans love her or hate her, Spiranac has inspired a new wave of golf influencers, including Charis.

Bryson DeChambeau earns about $7,080 per post—just $1,500 less than Rory McIlroy. Meanwhile, Spiranac makes three times more than Masters runner-up Justin Rose per post.

Charis entered the golf social media scene later than Spiranac but has quickly gained nearly four million Instagram followers.

While her alluring and revealing photos echo Spiranac’s bold style, Charis’s rise to fame is quite different. Unlike Spiranac, who played Division 1 golf and pursued an LPGA career, Charis never aimed to be a professional golfer.

Yet, she now commands nearly $10,000 per post—surpassing McIlroy by over $1,000 and DeChambeau by more than $2,000.

Data shows that the average golf influencer earns around $4,280 per post, while professional golfers make about $3,056. Other top influencers include Hailey Rae Ostrom ($3,682), Garrett Clark ($2,079), and Rick Shiels ($3,330). In contrast, pro golfers like Xander Schauffele ($2,002) and Ludvig Aberg ($1,686) earn less per post.

Charis and Spiranac are leading a new era of golf glamour, alongside influencers like Clark, Shiels, and Grant Horvat, who engage fans across YouTube, Instagram, and TikTok.

Horvat, in particular, has found massive success on YouTube, with his most popular video reaching 4.8 million views. His channel, featuring challenges and rounds with golf’s biggest stars, has attracted 1.12 million subscribers.

Recent guests on his channel include Tiger Woods, DeChambeau, and McIlroy. He’s also competed against NFL star Josh Allen and even tried on Jon Rahm’s Masters green jacket. Phil Mickelson has teamed up with him in 2v2 matches.

DeChambeau has also ventured into content creation, hosting high-profile guests like Tom Brady, Matthew Stafford, and even former President Donald Trump in his “Break 50” series.

But when it comes to competing with the allure of Charis and Spiranac’s content, even DeChambeau’s hybrid role as a YouTuber and golfer can’t match their influence.